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Mike Gonzalez
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July 27, 2022

How to improve collaboration between CFO and CEO

Advice for CEOs. In your next chat with your finance leader, ask some of these questions to get a sense of where your business stands and how you can better support them.
Mike Gonzalez
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July 21, 2022

Why Orland Bravo puts budget management above all else

Orlando Bravo, co-founder and managing partner of Thoma Bravo, describes budget management as the most important heuristic of a top-performing business.
Mike Gonzalez
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July 20, 2022

Tips to deliver higher ROI on business investments

When people talk about the market prioritizing efficiency, they mean the bar for Return on Investment (ROI) has been raised. Investments with shaky return prospects need to be cut, and areas of high investment need all the attention.
Mike Gonzalez
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July 19, 2022

5 tips to be a better business partner

Most finance teams don’t have the bandwidth to do real business partnering. Here are 5 tips to improve business partnering when time and resources are scarce.
Mike Gonzalez
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July 14, 2022

How Frank Slootman provided the playbook for Finance Service Management

Frank Slootman built ServiceNow into one of the most success software companies of all time. His playbook for IT Service Management (ITSM) informs the future of Finance Service Management.
Mike Gonzalez
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July 12, 2022

Lessons from Antonio Gracias (board member of Tesla, SpaceX, and founder of Valor Equity)

How Antonio Gracias pushed Trace's co-founder, Mike Gonzalez, to conduct zero-based budgeting in the face of restructuring.
Mike Gonzalez
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January 25, 2022

How to make finance real-time

Typically finance plans, and a month later, it records. Meanwhile, managers make daily decisions to allocate resources and drive financial performance. If finance wants to keep a pulse on resource allocation and performance, it needs to have a shared consciousness with the people making decisions.
Mike Gonzalez
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January 19, 2022

4 steps to improve headcount planning

Steal these 4 steps to improve how you plan and manage headcount this year. Lessons learned from the top finance and people leaders.
Mike Gonzalez
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August 17, 2021

Welcome Vicky Ascencio!

We are thrilled to welcome Vicky Ascencio to Trace’s leadership team as our Head of Customer Success. We’re fortunate to have Vicky join us – this is a big step towards our mission of building a place where people collaborate on the financial decisions that matter most.
Mike Gonzalez
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July 26, 2021

A planning system or Trace? What comes first?

An exploration into the breaking points and pitfalls to help Finance leaders prioritize their technology investments. Reasons to go with a planning system first generally include losing faith in the reliability and integrity of your models. If the above items don’t ring true, then you’re likely dealing with issues related to the distribution and collection of information with your business partners and reconciling plans to what’s happening or happened.
Mike Gonzalez
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May 20, 2021

The cost of ignoring finance operations at Series A, B, and C

As a finance leader at a start-up, it’s on you to help people manage their budgets, execute their hiring plans, and understand their spending—all in a way that works within the context of a high-growth business.
Mike Gonzalez
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April 6, 2021

The Finance Calendar, an operating playbook for Corporate Finance

Read the Finance Calendar to learn the operating playbook inspired by Facebook, Zenefits, GE, and interviews with hundreds of growth-stage and enterprise finance executives.
Mike Gonzalez
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March 23, 2021

Trace raises $8.3M as the first service desk for finance

Trace has raised $8.3M from Greylock and Uncork Capital, with support from Redpoint Ventures and Nyca Partners.
Mike Gonzalez
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March 3, 2021

What is Finance Service Management (and why you should care)

Finance Service Management is the scope of work performed by people, processes, and systems to satisfy the financial needs and requests coming from the business. It drives efficiency in operations, promotes collaboration between finance and business partners, and delivers insights and automation across systems.
Mike Gonzalez
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July 14, 2020

Tips for Managing a Budget

With the right planning and processes in place, financial management will be a breeze. Department performance will improve and you'll build trust with your team and the rest of leadership. Be dependable and crush your next board meeting when targets are reviewed.
Mike Gonzalez
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July 12, 2020

Building harmony between Procurement and FP&A

A harmonious relationship between Procurement and FP&A can be a superpower for Finance teams. Unfortunately, most Procurement and FP&A teams don’t work well together. Learn why and what we can do to change this.
Mike Gonzalez
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March 21, 2020

Cost-Cutting: The Low Hanging Fruit

COVID-19 has pushed fiscal discipline and cost-cutting into hyper-drive. Every business needs to clean things up and spend wisely. To help, we put together a list of spend categories to focus on and provide actionable tips to capture cost-savings.
Mike Gonzalez
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March 15, 2020

Lessons Learned Restructuring

Whether your restructuring due to COVID-19 or just want to make sure your house is in order, these lessons learned from the 2017 [~500 person] Zenefits restructuring will help serve as a guide to successfully execute and avoid pitfalls.
Mike Gonzalez
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March 15, 2020

Restructuring or not, keep your house in order.

Learn tips to get your business ready to weather a storm. With the impact of COVID-19 unknown, prepare to make quick decisions as they relate to your employees, customers, vendors, and more.