About Us


Our mission.

Trace is the place where every business can be a financially healthy business.

Every day, business teams make headcount and purchasing decisions that impact business financials. These decisions are supported by back-office teams like Finance, Talent, Procurement, Legal, and HR, but they all have their own processes and tools. There’s no unifying thread.

The majority of back-office work is related to managing headcount and purchasing. It’s the biggest opportunity to improve G&A productivity, but we believe the real impact is the hidden "back-office drag" on every other team.

We believe there should be one system for people to manage the lifecycle of their headcount and purchasing decisions. Back-office teams connect their processes and systems to create a unified business partner experience. Workflows are automated, everyone’s aligned, and information flows freely. This is Business Partner Collaboration.

At Trace, we're on a mission to be the place where great business decisions are made.


Our leadership.

Amy uses her storytelling superpowers to elevate messaging for tech clients.
Before Trace, Amy was VP Marketing, Brand and Content at Tradeshift, where she helped build a new supply chain category.
Amy also held marketing leadership roles at SAP Ariba and Sage Intacct.
Amy Moore
VP Marketing
Matt was previously the VP of Sales at Vector, where he established go-to-market fit and scaled the business 5x in a year to achieve key fundraising milestones.
Before that, Matt was on the founding go-to-market team for Zenefits' payroll product and built the first sales team.
Matt Gonzalez
VP Sales & Cofounder
Martin loves the craft of good Design and Engineering.
Martin sold his previous company to Box and became Director of Product and Engineering where he led the web, mobile, desktop, and notes products.
Martin built and led multiple startups in Paris before moving to San Francisco.
Martin Destagnol
CTO & Cofounder
Mike developed a deep empathy for the problems finance teams face as the VP of Finance & Strategy at Zenefits, where he led FP&A.
Before that, Mike built and managed financial systems at Facebook and started his career building financial systems for fortune 100 businesses.
Mike Gonzalez
CEO & Cofounder
Customers love working with Vicky because of her passion for their success and her disciplined approach to help them reach their goals.
Vicky spent over 7 years at Anaplan where she built and led multiple teams including Customer Success, Professional Services, and Product Operations.
Vicky Ascencio
Head of Customer Success


Want to come work with us?

See Open Positions


Our investors.

Life At Trace

Our team.

We aspire to work with good people above all else. People who are kind. People who enjoy laughing and having fun. People who are passionate about what they do and never let their teammates down. Our team is relentlessly curious, we work hard, and we love technology, business, and design.
We have teammates in California, New York, Ohio, Washington, Oregon, Florida, Texas and Hawaii. All of our work is online and our operations are optimized for remote collaboration. We get together multiple times per year and always have a great time!


Want to come work with us?